��Welcome to Acreaty
Business Consulting

In today's competitive environment, more and more companies are realizing that it is not cost efficient to maintain in-house expertise in all functional areas. They are finding that by utilizing outside consultants, as the need arises, they can both save money and tap into a wealth of experience that they simply cannot afford to maintain themselves.

That's where we come in. Through us, you have access to the right consultants when you need them, and all without the cost associated with large consulting firms or permanently adding to your overhead with new employees. We can refer you to a single consultant or assemble a team that is perfectly matched to meet your objectives. You pay only for what you need, when you need it.

Our Mission...

Help successfully develop and bring new products to market.


Acreaty consults in all phases of Strategy formation, product development and product marketing from strategic planning, customer focused requirements, distribution and promotion, Customized Training. Acreaty product process experience and know-how, coupled with your cross functional teams produce high margin products that dominate their market niche.

STRATEGY- Product & Marketing. efforts to expand their business into new products or markets.

The strategic practice of Acreaty Management Consultant Pvt Ltd, focuses on leadership in business and product development. We assist the senior management team to clarify their duties in allocating the resources of their enterprise and their roles in providing leadership for business and product development.

Front-end roles

Direction setter
Product Line architect
Portfolio manager
Process owner and creator

Back-end roles

Team launcher
Energy source
Commitment manager
Sponsor and coach
Process improvement

Product Marketing

The ability of your company to quickly bring profitable new products to market may well determine your competitive and leadership position.

Acreaty provides product marketing leadership by working with you and your product teams. We help improve the mission, strategy, process, management and quickness of product creation and introduction.

Sales & Distribution Channels

The distribution and sales practice of Acreaty, is dedicated to helping clients increase their sales revenue by focusing on people plans and process that makes sales productive and effective. Finding the right distribution channels for your product is undertaken by experienced consultants with special relationships with channel partners..

DISTRIBUTION

The distribution and sales practice of Acreaty, is dedicated to helping clients increase their sales revenue by focusing on people plans and process that makes sales productive and effective.

Are you in search of sales representation to get your product sold and distributed? Then contact us and learn how Acreaty can have sales people selling your product almost immediately. Or via email requesting sales representation. Our consulting programs are highly focused and concentrate on selling products effectively.

• Target Account Selling
Target account selling makes the account manager a strategist and more effective. He/she determines account qualification, strategy, planning, political awareness, alignment, competitive counters, and a sales plan that leads to effective implementation and better propose to close ratios.

• Structuring the sales force
Determining the optimal allocation of sales resources. We review industry vs. geographical deployment Vs account deployment. What is the mix between a direct sales force and indirect channels of distribution?

• Identifying and establishing channels of distribution.
The correct mix of distribution can often product greater results through synergy. For example at one customer we complemented a branch office direct sales force with an independent dealer organization on a non competitive city by city basis. The marketing material developed for the branches was also valuable to the dealer organization. This made dealer recruiting and effectiveness very productive.

• Establishing Strategic Marketing Alliances.
Independent organizations brought together as an alliance benefit from joint marketing, sales calls and product development. This is sometimes an answer to productivity through shared resources and without the heavy expense of duplicate costs.

• Sales Force Compensation
If you rig your company's incentive plans correctly from the start, then sales people and managers will be able to self manage because the incentive plan directs their activities. A well crafted incentive plan directs the sales efforts properly, a poorly crafted plan may create big rewards for the sales person but leave the company with low revenue or poor profit. We design well crafted plans that implement the business strategy and product portfolio plans described in the consulting practice sections.

• International marketing and sales
When is a company ready to launch an international sales campaign? Is there a clear return on the incremental expense of international marketing. Our consultants have marketed products in all regions of the world and can lead teams that determine on a region by region basis the best cost effective places to expand. We are familiar with local customs and have insights in the best potential distribution arrangements.

via email or phone and describe where you want to be in product revenue and sales. We will be happy to discuss opportunities and solutions over the phone or in person.
Need sales representation now?

Capabilities
Acreaty has the capability to lead team workshops for senior executives, and marketing managers. The workshops connect new product planning and product development with business strategy. Participants learn how to implement a new product strategy by determining the portfolio of products that makes the best use of corporate resources for short and long term success.

• Link the product plan and the business strategy

• Balance customer needs, technology change, competition, and market demands
• Focus executive attention on resource allocation and portfolio management

The ability of your company to quickly bring profitable new products to market may well determine your competitive and leadership position.
Acreaty provides product marketing leadership by working with you and your Integrated Product Teams (IPT). We help improve the mission, strategy, process, management and quickness of product creation and introduction. Our leadership is based on more than 300 products launched. You benefit in the following ways:

Key Benefits

• Product Marketing Leadership
• System Approach Produces Quality Products
• Product Launches that Produce Results

Capabilities
Acreaty has the capability to marshal a team or a single highly qualified consultant to move the product process through its steps forproduct success. To sets the stage for the marketing and product plans. The following capability result in a fast track, integrated process to introduce profitable products.

Innovation and the search for new opportunities

Identifying customer requirements coupled with a technology and asset assessment for satisfying those needs is the theme of this capability. Sales, competition, customers and technology impacts are examined. The cross-functional team targets opportunities with both an inward look at excellence and an outward look at market gaps.

Product conception and modeling

Using the tools of research, idea generation, and screening -concepts are developed. But it is with modeling that the product can be visualized and used to communicate the product purpose, benefits and feasibility. The model communicates with the product team and also with test market customers allowing for informed feedback.

Product management: building and leading Integrated Product Teams (IPT)

Acreaty can lead the product management process or coach junior product mangers in their role. Since product management may be new to your organization you see the benefit of using the systems and practices of Acreaty. Our marketing plans, project plans, marketing requirements documents, project and resource planning are based on industry standards and experience. The use of Integrated Product Teams (IPT) means the customer is involved in the process along with your internal cross-functional teams. The benefit of our practice standards is a quality product, on time, on budget that meets customer requirements and contributes to the corporation's revenue and profit goals.

Product Launch

The launch phase is both the most exciting and also the most demanding. Test markets are decided, brochures developed, advertising campaigns imaged and the sales force trained. All departments of the company are engaged; engineering's final specifications, manufacturing ramp up for volume production, administration ready to process orders and marketing ready to create demand. Acreaty experience and capabilities are ready to consult to insure all bases are covered and the launch goes according to the detailed planning that proceeds it.

Professional Product Process

Acreaty Management Consultant Pvt Ltd. is guided in the product marketing and development process by the following standards With cross functional teams integrated with your staff our aim is to deliver new products, increase product revenue or decrease product cost. The process produces profitable products and a growing, exciting business.

Creating new products and successfully marketing them is the goal of almost every organization.
Acreaty Management Consultant Pvt Ltd. is a product focused consulting company helping high technology companies with product strategy, product marketing and sales and distribution. We work with clients to bring new products to market quickly and profitably.

Corporate Training Division :

Need For Training:

"Customer Satisfaction" is today's catchword. To achieve this abstract goal, an organisation has to constantly update and enhance the skills and ability of its workforce. To survive and prosper in the current dynamic industrial and technological milieu encompassing a highly competitive market environment, an organisation's training needs are focussed towards

• Upgrading & enhancing technical and managerial skills of its workforce
• Improving group productivity & efficiency
• Honing diagnostic ability & problem solving skills

Reorienting attitude towards perfection

Services:

• Training need Identification
• Workshops/Seminars
• In House Training
• Evaluation of Training

Strengths:

• Qualified & Experienced Trainer(s)
• Tailor made Programme design
• Single Window Service - Design, Implementation & Evaluation
• Organising support - Venue, Food, Stationery and A/V Aids
• Effective Methodology

For your immediate reference, we have enclosed a few of the training modules conducted by ACREATY.

• Selling skills for the next millennium
• Tough Negotiating skills and Effective Debt collection
• Team Building and Motivation
• Effective Leadership
• Interpersonal skills and team building
• Field force management skills
• Professional selling skills
• Customer orientation and customer handling
• Result oriented leadership skills
• Distributor channels/Dealer management skills
• Merging of individual and organisational skills
• Marketing strategies under recession
• Positive attitude skills
• Communication skills
• Presentation skills
• Decision making skills
• Assertiveness skills
• Developing Organisational Excellence
• Managerial effectiveness
• Group discussion and interview techniques
• Motivation skills

Executive Placement Division

Our Salient features :

At ACREATY our endeavour is to perfectly match the client's expectations with those of aspiring candidates. The requirements are studied in detail in order to identify suitable candidates from the Database, that is constantly updated. We refer only those candidates who measure up to acceptable standards after preliminary screenings.

• 72 hours response time
• Thorough reference checking and personal interaction with candidates before sending their CV 90 days self life of Bio-Data
• Over 5.5 lac strong databank, successful placements and satisfied clients.

Services:

• Executive Search & Placement
• Head Hunting
• Bulk Recruitment
• Recruitment Process Outsourcing (RPO)

Strengths:
• Team - 127 Professionally qualified members
• Organisation Structure - Flat & Lean
• Data Bank - 5.5 Lac CVs of Senior/Middle/Junior Executives
• Prompt response - Screening & Short listing within 72 hours
• Reference checked and screened profiles
• Extended Disc certified profiles


Manpower Out-Sourcing Division :

Advantages of using Contract staffing:
• Employee cost a variable cost
• Overcome manpower restrictions
• Avoid negative publicity
• Eliminate statutory issues

Positions that may be out sourced:
• Sales Representatives
• Accounts Executives
• Computer Progammers/Operators
• Customer support Executives
• Graduate Engineer Trainee
• Front Office Executives
• Stenographers/ Secretaries

HR Consulting:

We are a specialist HR consultancy firm offering expert personnel management support.

Our technical consultancy focus is on:

• Personnel policies and related employment law
• Payment systems (including equal pay)
• Employee surveys

We have a well established outplacement service that has helped many middle managers and senior executives make top class career moves. The programmes are based on personal support and coaching, rather than off-the-shelf packages, tailored to the individual and emphasising long-term career planning.

We offer an on-tap as-needed outsourced HR Management service to smaller clients and work closely with colleague HR consultants in the areas of :

• Diversity/equal opportunities
• Internet recruitment
• Counselling/coaching


Remuneration

An external view on rewarding employees fairly and competitively as well as ensuring that appropriate remuneration processes are in place :

• Advice on salary levels and individual salaries
• Salary structuring
• Job Analysis and Evaluation
• Survey design and implementation