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Sales
& Distribution Development
In today's competitive
environment, more and more companies are
realizing that it is not cost efficient
to maintain in-house expertise in all functional
areas. They are finding that by utilizing
outside consultants, as the need arises,
they can both save money and tap into a
wealth of experience that they simply cannot
afford to maintain themselves.
That's where
we come in. Through us, you have access
to the right consultants when you need them,
and all without the cost associated with
large consulting firms or permanently adding
to your overhead with new employees. We
can refer you to a single consultant or
assemble a team that is perfectly matched
to meet your objectives. You pay only for
what you need, when you need it.
Our
Mission...
Help successfully develop
and bring new products to market.
Acreaty consults
in all phases of product development and
product marketing from strategic planning,
customer focused requirements, distribution
and promotion, Customized Training. Acreaty
product process experience and know-how,
coupled with your cross functional teams
produce high margin products that dominate
their market niche.
STRATEGY-
Product & Marketing.
When CEOs were asked about their
worst strategic decision, 80% described
unsuccessful efforts to expand their business
into new products or markets.
The strategic practice of Acreaty
Management Consultant Pvt Ltd, focuses on
leadership in business and product development.
We assist the senior management team to
clarify their duties in allocating the resources
of their enterprise and their roles in providing
leadership for business and product development.
Front-end
roles
Direction setter
Product Line architect
Portfolio manager
Process owner and creator
Back-end
roles
Team launcher
Energy source
Commitment manager
Sponsor and coach
Process improvement
Product
Marketing
The ability of
your company to quickly bring profitable
new products to market may well determine
your competitive and leadership position.
Acreaty provides
product marketing leadership by working
with you and your product teams. We help
improve the mission, strategy, process,
management and quickness of product creation
and introduction.
Sales
& Distribution Channels
The distribution and sales practice
of Acreaty, headed by Paramjit Anand is
dedicated to helping clients increase their
sales revenue by focusing on people plans
and process that makes sales productive
and effective. Finding the right distribution
channels for your product is undertaken
by experienced consultants with special
relationships with channel partners..
DISTRIBUTION
The distribution and sales practice
of Acreaty, is dedicated to helping clients
increase their sales revenue by focusing
on people plans and process that makes sales
productive and effective.
Are you in search of sales representation
to get your product sold and distributed?
Then contact us and learn how Acreaty can
have sales people selling your product almost
immediately. Or via email requesting sales
representation.
Our consulting programs are highly focused
and concentrate on selling products effectively.
• Target Account
Selling
Target account selling
makes the account manager a strategist and
more effective. He/she determines account
qualification, strategy, planning, political
awareness, alignment, competitive counters,
and a sales plan that leads to effective
implementation and better propose to close
ratios.
• Structuring
the sales force
Determining the optimal
allocation of sales resources. We review
industry vs. geographical deployment Vs
account deployment. What is the mix between
a direct sales force and indirect channels
of distribution?
• Identifying
and establishing channels of distribution.
The correct mix of
distribution can often product greater results
through synergy. For example at one customer
we complemented a branch office direct sales
force with an independent dealer organization
on a non competitive city by city basis.
The marketing material developed for the
branches was also valuable to the dealer
organization. This made dealer recruiting
and effectiveness very productive.
• Establishing
Strategic Marketing Alliances.
Independent organizations
brought together as an alliance benefit
from joint marketing, sales calls and product
development. This is sometimes an answer
to productivity through shared resources
and without the heavy expense of duplicate
costs.
• Sales Force
Compensation
If you rig your company's
incentive plans correctly from the start,
then sales people and managers will be able
to self manage because the incentive plan
directs their activities. A well crafted
incentive plan directs the sales efforts
properly, a poorly crafted plan may create
big rewards for the sales person but leave
the company with low revenue or poor profit.
We design well crafted plans that implement
the business strategy and product portfolio
plans described in the consulting practice
sections.
• International
marketing and sales
When is a company
ready to launch an international sales campaign?
Is there a clear return on the incremental
expense of international marketing. Our
consultants have marketed products in all
regions of the world and can lead teams
that determine on a region by region basis
the best cost effective places to expand.
We are familiar with local customs and have
insights in the best potential distribution
arrangements.
via email or phone and describe where you
want to be in product revenue and sales.
We will be happy to discuss opportunities
and solutions over the phone or in person.
Need sales representation
now?
Capabilities
Acreaty has the capability
to lead team workshops for senior executives,
and marketing managers. The workshops connect
new product planning and product development
with business strategy. Participants learn
how to implement a new product strategy
by determining the portfolio of products
that makes the best use of corporate resources
for short and long term success.
• Link the product plan
and the business strategy
• Balance customer needs, technology
change, competition, and market demands
• Focus executive attention on resource
allocation and portfolio management
The ability of your company to
quickly bring profitable new products to
market may well determine your competitive
and leadership position.
Acreaty provides product marketing leadership
by working with you and your Integrated
Product Teams (IPT). We help improve the
mission, strategy, process, management and
quickness of product creation and introduction.
Our leadership is based on more than 300
products launched. You benefit in the following
ways:
Key
Benefits
• Product Marketing
Leadership
• System Approach Produces Quality
Products
• Product Launches that Produce Results
Capabilities
Acreaty
has the capability to marshal a team or
a single highly qualified consultant to
move the product process through its steps
for product success. To sets the stage for
the marketing and product plans. The following
capability result in a fast track, integrated
process to introduce profitable products.
Innovation and the search for new opportunities
Identifying customer requirements coupled
with a technology and asset assessment for
satisfying those needs is the theme of this
capability. Sales, competition, customers
and technology impacts are examined. The
cross-functional team targets opportunities
with both an inward look at excellence and
an outward look at market gaps.
Product conception and modeling
Using the tools of research, idea generation,
and screening -concepts are developed. But
it is with modeling that the product can
be visualized and used to communicate the
product purpose, benefits and feasibility.
The model communicates with the product
team and also with test market customers
allowing for informed feedback.
Product
management: building and leading Integrated
Product Teams (IPT)
Acreaty can lead the product
management process or coach junior product
mangers in their role. Since product management
may be new to your organization you see
the benefit of using the systems and practices
of Acreaty. Our marketing plans, project
plans, marketing requirements documents,
project and resource planning are based
on industry standards and experience. The
use of Integrated Product Teams (IPT) means
the customer is involved in the process
along with your internal cross-functional
teams. The benefit of our practice standards
is a quality product, on time, on budget
that meets customer requirements and contributes
to the corporation's revenue and profit
goals.
Product Launch
The launch phase is both the most exciting
and also the most demanding. Test markets
are decided, brochures developed, advertising
campaigns imaged and the sales force trained.
All departments of the company are engaged;
engineering's final specifications, manufacturing
ramp up for volume production, administration
ready to process orders and marketing ready
to create demand. Acreaty experience and
capabilities are ready to consult to insure
all bases are covered and the launch goes
according to the detailed planning that
proceeds it.
Professional Product Process
•
Acreaty Management Consultant Pvt Ltd. is
guided in the product marketing and development
process by the following standards
With cross functional teams integrated with
your staff our aim is to deliver new products,
increase product revenue or decrease product
cost. The process produces profitable products
and a growing, exciting business.
Creating new products and
successfully marketing them is the goal
of almost every organization.
Acreaty Management
Consultant Pvt Ltd. is a product focused
consulting company helping high technology
companies with product strategy, product
marketing and sales and distribution.
We work with clients
to bring new products to market quickly
and profitably.
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