Urgent Openinig in Automobile Industry for Marketing Manager
The incumbent will be responsible for developing and rolling
out end to end marketing calendar for the product / product ranges and work
with the agency team to conceptualize and successfully implement the branding
activity including creative work, media, advertising and communication plans
for ATL, BTL and Digital. It’s a PAN India profile for
Cargo working in marketing team reporting into Sr. Vice President
Marketing, CBD & Sales Training for CV Business.
Key activities to be managed:
Evolve, implement and monitor the marketing
plan in the short term and long term for product/ product ranges within budgets
Generate demand for the brands through
innovative and creative approaches for media in line with priorities.
Identified in marketing plan (state wise &
product brand wise) taking part responsibility for volumes & market share.
Ensure all ATL / BTL led market
interventions as per corporate branding policy networking with the agency,
sales, CC and product development.
Conceptualize and implement launch &
other programs including EMPs.
Measure ROI of all ATL / BTL campaigns and
recommend corrective actions for higher impact and reducing cost
per enquiry & work to improve PVPL spend productivity & impact.
Monitor enquiry generation and further sales
conversion of all ATL / BTL campaigns .
Initiate & ensuring the PR activities
pertaining to new product launch , and ongoing campaign in coordination
with the PR agency.
Monitor competition campaigns / SOV and
monitor FAN process and timelines .
Ensure coordination of all creative development
for outdoor, CI, collaterals including POP.
Planning, Evaluating, agency management,
Execution and Analysis of media campaigns
Create a digital marketing
platform including ideation and planning.
Monitor the search engine and ensure its
optimization coordinating website data up gradation &
Continuously update relevant content, ensure
influencer marketing, content marketing,
Implement social media marketing on various
digital and e-commerce platforms.
Map website enquiries and share with field team
for necessary action.
Use digital space for e mailers, ensuring
traffic spikes and monitor hits & conversions.
Manage new product launches on the digital
platform, website up gradation & management including existing
Planning, Evaluating, Digital agency management,
Execution and Analysis of digital media campaign.