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Urgent Openinig in Automobile Industry for Marketing Manager
Job Description
The incumbent will be responsible for developing and rolling out end to end marketing calendar for the product / product ranges and work with the agency team to conceptualize and successfully implement the branding activity including creative work, media, advertising and communication plans for ATL, BTL and Digital. It’s a PAN India profile for Cargo working in marketing team reporting into Sr. Vice President Marketing, CBD & Sales Training for CV Business.
Key activities to be managed:
· Evolve, implement and monitor the marketing plan in the short term and long term for product/ product ranges within budgets enhancing productivity.
· Generate demand for the brands through innovative and creative approaches for media in line with priorities.
· Identified in marketing plan (state wise & product brand wise) taking part responsibility for volumes & market share.
· Ensure all ATL / BTL led market interventions as per corporate branding policy networking with the agency, sales, CC and product development.
· Conceptualize and implement launch & other programs including EMPs.
· Measure ROI of all ATL / BTL campaigns and recommend corrective actions for higher impact and reducing cost per enquiry & work to improve PVPL spend productivity & impact.
· Monitor enquiry generation and further sales conversion of all ATL / BTL campaigns .
· Initiate & ensuring the PR activities pertaining to new product launch , and ongoing campaign in coordination with the PR agency.
· Monitor competition campaigns / SOV and monitor FAN process and timelines .
· Ensure coordination of all creative development for outdoor, CI, collaterals including POP.
· Planning, Evaluating, agency management, Execution and Analysis of media campaigns
· Create a digital marketing platform including ideation and planning.
· Monitor the search engine and ensure its optimization coordinating website data up gradation & management.
· Continuously update relevant content, ensure influencer marketing, content marketing,
· Implement social media marketing on various digital and e-commerce platforms.
· Map website enquiries and share with field team for necessary action.
· Use digital space for e mailers, ensuring traffic spikes and monitor hits & conversions.
· Manage new product launches on the digital platform, website up gradation & management including existing website.
· Planning, Evaluating, Digital agency management, Execution and Analysis of digital media campaign.
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