Urgent Openinig in Automobile Industry for Marketing Manager

Job Description

The incumbent will be responsible for developing and rolling out end to end marketing calendar for the product / product ranges and work with the agency team to conceptualize and successfully implement the branding activity including creative work, media, advertising and communication plans for ATL, BTL   and Digital.   It’s a PAN India profile for Cargo working in marketing team reporting into Sr. Vice President Marketing, CBD & Sales Training for CV Business.

 

Key activities to be managed:

·         Evolve, implement and monitor the marketing plan in the short term and long term for product/ product ranges within budgets enhancing productivity.

·         Generate demand for the brands through innovative and creative approaches for media in line with priorities.

·         Identified in marketing plan (state wise & product brand wise) taking part responsibility for volumes & market share.

·         Ensure all ATL / BTL led market interventions as per corporate branding policy networking with the agency, sales, CC and product development.

·         Conceptualize and implement launch & other programs including EMPs.

·         Measure ROI of all ATL / BTL campaigns and recommend corrective actions  for higher impact and  reducing cost per enquiry & work to improve PVPL spend productivity & impact.

·         Monitor enquiry generation and further sales conversion of all ATL / BTL campaigns .

·         Initiate & ensuring the PR activities pertaining to new product launch , and ongoing campaign  in coordination with the PR agency.

·         Monitor competition campaigns / SOV and monitor FAN process and timelines .

·         Ensure coordination of all creative development for outdoor, CI, collaterals including POP.

·         Planning, Evaluating,  agency management, Execution and Analysis of   media campaigns

·         Create a digital marketing platform including ideation and planning.

·         Monitor the search engine and ensure its optimization coordinating website data up gradation & management.

·         Continuously update relevant content, ensure influencer marketing, content marketing,

·         Implement social media marketing on various digital and e-commerce platforms.

·         Map website enquiries and share with field team for necessary action.

·         Use digital space for e mailers, ensuring traffic spikes and monitor hits & conversions.

·         Manage new product launches on the digital platform, website up gradation & management including existing website.

·         Planning, Evaluating, Digital agency management, Execution and Analysis of digital media campaign.